Prof. Dr. Elyette Roux is Professor at the University Paul Cézanne at the IAE Business School, in Aix-en-Provence and France?s most reputed (luxury) brand researcher. Formerly the first LVMA Professor of Brand Management at ESSEC Business School, Elyette published more than 60 scholarly articles on the cultures, appeals, success, and management of luxury brands for more than 15 years. As guest in our Brand Venture 0.9 "Sneak Preview", Elyette unfolded the meaning and experience of luxury in marketing. Her workshop explained how a famous Frensh fashion brand failed to "trade up" after the designer left the company...<BR><BR>http://www.uibk.ac.at/smt/marketing/brandresearchlab2/guest_professors/r...
